Thanks to growing consumption of wines in India and a spurt in consumption primarily by women over the last one year, the Wine Making Industry in India is expected to touch Rs 3000 crore by 2013, says a research report by Mumbaiwire.in – a research and content syndication agency.
n earlier wine industry study by Assocham had earlier pegged the turnover toA reach Rs 2700 by 2012. The MumbaiWire.in study is more optimistic and has taken into consideration a recent spurt in consumption of locally made wines and ‘home-made wines’. The other reason for the spurt in demand and consumption are the favourable government policies including taxation, said Flynn Remedios, editor of Mumbaiwire.in.
The Assocham study had listed consumption of wine in the country to grow by 35 per cent from 4.6 million litres in 2008 to 14.7 million litres in 2012. The MumbaiWire.in report pegs this growth to be in the range of 40 per cent with volumes touching almost 17 million litres. Goa has seen an upward growth in the consumption pattern over the last three months. Normally Goa was the third or fourth in terms of consumption in India with Mumbai topping the list of cities consuming the maximum amount of wine in India. Mumbai still retains its top position but Goa and Delhi share the second place.
A lot of wine consumed in markets like Goa and South India is in the ‘home-made category’ and unfortunately does not figure in official sales reports, opined Flynn Remedios. Indians prefer Red Wine to White and sparkling wine though preferences seem to be changing. In 2008 only two percent of India made for the wine consuming population in the country. This figure is expected to rise to 12 per cent by end-2012 and may touch 15 per cent by 2013 thanks to cheaper brands available more freely and easily.
Almost 45 per cent of wine consumption in India is by women and this is growing each year, adds Flynn Remedios, saying that the increase in consumption of Indian wines is much higher than that of international brands.
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